The fitness sector aims to improve people's health and quality of life by helping them achieve a more active lifestyle.
Those of us who work in this sector are highly motivated and passionate about sharing our own experiences of the fitness lifestyle with the rest of the population. We know that fitness is good for everyone and that everyone has a place in the fitness world, as demonstrated by Bodytone's new hotel line.
BENEFITS
- It's a 100% inclusive service: good for everyone
- Wellbeing is on the rise
- It is socially attractive and well-regarded
- There are high-quality facilities
- Service associated with solutions and basic needs
- It is a growing sector
- Employees' great passion for fitness
- There is a varied range of services available.
- It's nice to work in this sector
- Positive image of the sector for investment funds
OPPORTUNITIES
- Stronger link to health: tax benefits
- Growth through alliances and club acquisitions
- New technologies: social networks
- Innovation in products and services
- Growth through current non-customers
- Growth by increasing sales of atypical products
- Agreements with prescribers: doctors, teachers, etc.
- Specialization in specific niches
- Offering services to third parties: schools, associations, companies, etc.
- Convergence with the sports market in general: stores, manufacturers, clubs, federations, etc.
We live in a welfare society, and this concept of balance at the physical, psychological, social, professional and human level is very present in everyday life.
You only need to look at advertising to realize that many products from very diverse sectors are taking over the "fitness lifestyle" to link it to their product and align it with this aspirational desire of today's society.
Fitness clubs are at the heart of this rapidly growing movement, which has a long future ahead, but they must assume the leadership role that corresponds to the sector and align communication, processes, and services much more closely with the "fitness lifestyle".
Furthermore, working in a fitness club has many of the components needed to make a job motivating:
You're surrounded by positive and happy people, it's dynamic, there's a lot of interaction between people, the atmosphere is pleasant... if all this is managed correctly, it's undoubtedly one of the best sectors to work in.
Why invest in gyms?
The fitness industry is growing like no other. Entering it means participating in a global revolution, with growth exceeding US$300 billion annually.
Allocating part of the budget to the gym is now seen by consumers as a basic necessity, as well as a health requirement. Because of this, companies in the sector are able to register increasing profits year after year. Therefore, Opening a gym can be profitable if you make the right decisions. Here's an idea of what to expect. How much does it cost to open a gym in Spain ?
These articles may help you:
- The rise of gym leasing
- Bodytone equips another Quo Fitness gym in Murcia