Following the launch of the new line of home fitness at the beginning of the year, in Bodytone We continue to reinvent ourselves and diversify the business. This time we're launching a new semi-professional line With this, we hope to increase our presence in the hotel sector, boutique gyms, and among individuals.
In Bodytone , we want to enter the segment semi-professional with a reinforced line of machinery designed primarily for the hotel sector, boutique training centers and individuals, as these are the markets that currently have the most potential.
The line is positioned very close to the professional range, following the same quality standard as the Pro line, but presenting a more adjusted cost to suit the current demand in the markets to which the line is dedicated.
A year has been invested in the development of this new semi-professional line in which we have had the collaboration of the Italian designer Andrea Carta , which has increased the budget allocation for this new range of products.
A new line that requires a greater investment in design, as we seek the fullness of a careful, modern and high-quality design.
PRODUCTS FROM THE NEW SEMI-PROFESSIONAL LIST
In the new product line semi-professional The three machines with which the line is launched are the EVOT4 4CV AC treadmill , the EVOE4 elliptical with front flywheel and 50cm stride, and the EVOE4 stationary bike.
Currently, the first product of the semi-professional line The EVOT4 4CV treadmill currently on the market is a new model. This new line of equipment stands out for its careful design and high quality at a competitive price.
This equipment is being manufactured in our same facilities dedicated to the manufacture of the professional line and the first units will begin to be distributed this September, starting with the treadmill since its availability is immediate.
In any case, in Bodytone We continue working on the development of new products and machinery that will nourish and strengthen this line.
Among the products to be incorporated will be a rowing machine and additional accessories.
EMERGING MARKETS WITH GREAT POTENTIAL
With this proposal for the semi-professional segment, in Bodytone We have set our sights on gaining market share in the aforementioned emerging markets. It's worth noting that the fitness center has gone from being an add-on to a key feature of the hotel.
We also aim to grow with this line in the more professionalized home segment, through online sales to individuals.
In addition, we have recently closed deals with other national sports store chains such as Deportes Blanes , as well as the French company Go Sports, thus expanding the distribution network of our home fitness products.