In Bodytone We have set our goal to match our sales within 5 years Home fitness range Regarding our professional channel, we have developed our strategy by partnering with companies such as the sports retail chain. Sprinter , collaborating with them in the development and sale of our home fitness products.
This collaboration with Sprinter It is established within the diversification strategy that we have projected in Bodytone , whose ultimate goal is to give greater importance to the Home fitness range. To achieve this, we have set ourselves the goal of matching the sales figures of the professional fitness division for this product range within five years.
PLACING PRODUCTS FOR SALE IN STORES
This cooperation with Sprinter This is a partnership in which both parties put their effort and development into ensuring the inclusion of the accessories of the Home fitness line in stores they have the importance they require.
These articles of the Home fitness range They will be sold in the stores of the chain belonging to the newly created Iberian Sports Retail Group, which includes the Sprinter and SportZone stores.
Initially, the collection of accessories for the Home fitness range The fruit will be sold in all stores Sprinter and SportZone nationwide.
The first store to include the new product range was the store Sprinter located in Marbella, where a comprehensive line of accessories has just been launched Bodytone Home .
OPERATORS IN THE NATIONAL AND INTERNATIONAL MARKET
Sprinter It is the first sports retail chain to sell in its stores the Bodytone's new home line , although it is not an exclusive contract.
“It unites us with Sprinter a partnership that goes beyond the simple buying and selling of products and we will supply the home fitness sections of all Sprinter stores with our product.
But the idea in the future is that the line will be sold in more stores, for which we are in open talks with operators both nationally and internationally,” says Rocío Sánchez, head of the Home fitness division .
From Bodytone We are excited and committed to the daily work so that this new Home fitness line to establish itself as the benchmark in the market, both nationally and internationally.
More about the business collaboration between the sports companies Sprinter and Bodytone:
- Presentation of the new product line to Sprinter