Today we know that a well-equipped sports center with satisfied clients can offer many benefits. As a service provider, we must consider these four key points to ensure our client relationships become increasingly satisfactory:
ATTENTION
SALES
LEADERSHIP
MARKETING
We must be very clear that the profitability of a business always depends on the people who run it. For this reason, it is important to select your team carefully and provide them with good training so that they themselves are able to understand customers and thus provide them with better service.
The attention Customer service must be excellent in every circumstance, from the cleaning staff to the information desk, including the personal trainer and instructor. This will create a good relationship with the customer, making them feel very comfortable with the company.
The sale It's the responsibility of the entire team, not just the professionals in charge of providing information to clients. Sales are the result of comparing all the positive and negative points that the client highlights each time they use the gym facilities.
The aspects that the client can highlight are:
- Is the gym easily accessible? Is it well located? Is it easy to sign up?
- The first impression of the facilities (machines in good condition and a clean and complete establishment) and of the staff (all members should greet and help customers as much as possible).
- The attention given by the employees. They must be brief and precise in order to attend to all the requirements.
At the end of each day, the customer leaves with an impression of the establishment, comparing the positive and negative points, and from that impression comes the decision to renew the following month or even recommend it to acquaintances.
Of course, the final interaction with customers is handled by the trainers and information staff, but it is the manager who takes care of the leadership and the kind of friendliness they should show to customers. Therefore, as the group coordinator, you must ensure that each member offers all customers the courtesy they deserve.
Market instability can create doubts, but the responsibility always lies with the group leader, directly or indirectly, for both the positive and negative aspects. Furthermore, it is crucial to listen to the opinions and suggestions of employees, who are most involved in the day-to-day operations of sales and can contribute valuable ideas for the company's growth.
Another very important point for the management of any company is the Marketing . The company's goal is to become widely known, and to achieve this, it needs to know how to advertise. The best way to gain visibility is through eye-catching and distinctive ads on popular social media platforms or in high-traffic areas. However, the most effective method is word of mouth; people tend to trust and value the personal opinions of someone they know more, so it's crucial to make a good first impression.
We hope we have helped you; for any further questions, you can write to us at marketing@bodytone.eu
Thank you so much and have a great day!