The start of the season is off to a promising start for Bodytone with an agreement together with L'Orange Bleue which will benefit its international expansion.
- Regarding the agreement
This is a collaboration agreement, through which L'Orange Bleue gyms in France, Spain and Portugal will be able to access a catalog of products (cardio, spinning, weight training, stations, weight racks, dumbbells and weight benches) under advantageous conditions while Bodytone becomes a preferred supplier partner for the gym chain.
- Opening of an Iconic Showroom
Furthermore, to allow customers to see, touch, and experience the equipment now available, a showroom has been opened in Vern-sur-Seiche in the Brittany region of France. This opening is particularly significant as it is the location of the French chain's first gym.
- About L'Orange Bleue
It is a French-origin gym chain created in 1996 by Thierry Marquer with the aim of making fitness accessible, with a quality and professional service, and affordable prices.
It currently has around 400 gyms , and has recently begun its expansion in Spain, Portugal, Tunisia and Morocco.
The key to this highly successful expansion has been, among other things, the commitment to providing valuable services to its clients such as “L'Orange Bleue Mon Coach Fitness” which consists of guided classes and a personalized training program, and “L'Orange Bleue Mon Coach Wellness”, a training program that combines technology and personalized monitoring by osteopaths and nutritionists.
- From Bodytone
Both parties have signed the agreement through which they seal their trust for the development of joint actions and with which the Spanish sports equipment firm, Bodytone, wants to show its commitment to internationalization.
