2019 was a good year for Bodytone International Sport. We managed to increase turnover by 31% over the previous year, reaching 13.38 million euros. Our HOME range registered a 100% increase in sales.
This range was introduced in 2018 and we are used to obtaining spectacular growth rates, which have been made possible by the quality-price ratio of the products, the opening of markets and the customer service.
Significantly, the Spanish market has had great results in terms of acceptance, representing 80% of HOME’s turnover. Exports have been made to countries such as Portugal, Italy, United Kingdom, France, Belgium and Switzerland.
The main markets have had an incidence of 70% on the global turnover of the company. These markets are Saudi Arabia, Mexico, Argentina and France. During 2019 and the beginning of 2020, the company has created and implemented its own commercial network in the United Kingdom and Italy. By 2020, the company has set a turnover target of 20 million euros.
For 2020 the focus of Bodytone as a company is, technology and sustainability.
Source of information:Entrevista CMD FitnessGym