The start of the season starts promisingly for Bodytone with an agreement with L’Orange Bleue that will benefit its international expansion.
- About the agreement
This is a collaboration agreement, through which the L’Orange Bleue gyms in France, Spain and Portugal will be able to access a catalog of products (cardio, spinning, bodybuilding, stations, disc racks, dumbbells and weight training banks) in advantageous conditions while Bodytone becomes a preferred supplier partner for the gym chain.
- Opening of an Iconic Showroom
In addition, so that customers can see, touch and feel the equipment that is now available to them, a showroom has been opened in “Vern-sur-Seiche” in the region of Brittany, France. This opening is especially important since it is the place where the first gym of the French chain was opened.
- About L’Orange Bleue
It is a chain of gyms of French origin created in 1996 by Thierry Marquer with the aim of making fitness accessible, with a quality and professional service, and at affordable prices.
It currently has about 400 gyms, and has recently begun its expansion in Spain, Portugal, Tunisia and Morocco.
The key to this successful expansion has been due, among others, to the commitment to provide value services to its customers such as “L’Orange Bleue Mon Coach Fitness” which consists of directed classes and a personalized training program, and “ L’Orange Bleue Mon Coach Wellness ”, a training program that combines technology and personalized monitoring by osteopaths and nutritionists.
- From Bodytone
Both parties have signed the agreement whereby they seal their trust for the development of joint actions and with which the Spanish sports equipment firm, Bodytone, wants to show its commitment to internationalization.